Mixpanel Is A Web-based Analytics Service Founded In 2009 That Provides Product Analytics For Companies To Analyze User Behavior And Actions On Their Websites And Mobile Applications. It Helps Companies Analyze Their User Base, Segment Users, And Optimize Their Products Based On Data Insights.
Mixpanel Started As An A/B Testing Platform But Has Since Expanded To Offer More Comprehensive Product Analytics Capabilities. Some Key Milestones Include Raising A $17 Million Series B Round In 2012 And Launching A New Data Visualization Platform In 2014. It Now Serves Over 26,000 Companies Including Micrsoft, Twitter, Uber And Hootsuite.
Mixpanel Offers Analytics For Various Digital Experiences Across Web, Mobile And Desktop. It Can Track Events Like Button Clicks, Signups, Purchases Or Any Other Action Of Interest. Companies Can Then Analyze Usage Patterns, Identify Top Performing Features And Make Data-driven Improvements. Mixpanel Also Integrates With Over 200 Tools Like Google Analytics, AWS, Segment And Facebook To Access Consolidated User Behavior Data.
Some Tips For Companies Using Mixpanel Include Setting Meaningful Goals And Key Performance Indicators To Track, Using Event Segmentation To Understand User Types, Regularly Cleansing Data To Keep It Optimized And Leveraging Dashboards To Gain Quick Insights. Mixpanel Also Offers Guided Tours, Expert Resources And Community Forums To Help Users Maximize Value.
Mixpanel Works For Any Website Or Application That Wants To Track User Behavior And Conversions. This Includes Ecommerce, SaaS, Media, Games And More. As Long As You Can Integrate The Tracking Code, Mixpanel Can Analyze Your Traffic.
Mixpanel Offers A Free Plan For Up To 10,000 Events Per Month. For More Advanced Analytics And Larger Volumes, Paid Subscriptions Start At $99 Per Month.
Yes, Mixpanel Allows You To Export Raw Event Data To CSV, JSON Or Parquet Format For Analysis In Other Tools. You Can Also Connect To External Databases Using APIs.
Mixpanel Supports Web, IOS, Android And React Native Out Of The Box. It Also Offers Libraries For Platforms Like Unity And Supports Server-side Tracking Via APIs.
To Get Started, Simply Sign Up For A Free Account On Mixpanel.com, Install The Code Snippet On Your Website Or App, Define Custom Events And User Properties, And Start Exploring Analytics In The Dashboard.